Hairstyle World Article for Women

Be A Shining Star, No Matter Who You Are, With Redken’s Shimmer One

June 1st, 2006

By Stefanie Schwalb

Want the shine of your hair color to revival the rays of sun this summer? Then check out Redken’s in-salon color treatment called Shimmer One.

It’s great for NYC gals on the go for several reasons: the process only takes 20 minutes (so you can slip away from the office with a dull ‘do and quickly rev up some fab strands just in time for a slinky supper date); it’s ammonia-free (which saves a lot of stress for your strands by helping to maintain healthy hair);

and it’s a 1 level color cream (that means locks are lightened just a shade above your normal hair color so the difference is noticeable in a natural-looking way).

Shimmer One is a great option for people who have never colored their hair before (but really crave to), girls and guys looking to eliminate grays, and for people who love products and services (like me) but don’t want to do anything too dramatic. It comes in 21 sultry shades, plus Clear, for every strand color imaginable. And because it contains Redken’s exclusive Tri-Light Technology (I’ll break down what this means in just a second), hair appears more radiant and softer with color that locks in moisture and shields the strands from dryness and damage.

The Tri-Light Technology I mentioned is made up of three shine-enhancing ingredients to know: luminizing dye molecules, which produce the long-lasting shiny color; mango butter, which helps smooth and moisturize; and rice protein, which helps protects and strengthen. Additionally, since Shimmer One is 1 level color cream, no strong demarcation shows up in your strands so you have the option of growing your hair out (without the appearance of ugly roots) or just getting another touch up for additional shine at any time within four to six weeks after your first treatment.

I took my tresses toward the red zone with a Shimmer One treatment at Cutler Salon Soho. Gabriel Garay created the look by combining two colors of dark brown and red to get the radiant and red hot results I hoping for. He did an excellent job, and the result has been super shiny strands and a summer shade of red highlights that rock. For more information on Shimmer One, log on to www.redken.com or call 1-800-423-5280. To check out the service at Cutler Soho, call 212-308-3838. The price for the service there is $95.

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