Hairstyle World Article for Women

STARTING A HEALTHY HAIR MOVEMENT…

June 2nd, 2006

Beauty Genesis International Makes it Simpler and Easier to get Simply Healthy Hair at Home

Chicago, IL (BlackNews.com) Our lives are complicated enough, but getting healthy hair shouldn’t be. Its time to SIMPLIFY.

Beauty Genesis International, a 100% minority-owned developer, marketer and distributor of exceptional healthy-lifestyle focused hair, skin and body care products,
recently launched Simply Healthy Hair, a 4-part Health & Growth Program featuring the latest and most complete hydrating, protecting and lightweight natural oil designed to make it simpler and easier for hair to become breakage and split-end resistant in less time and with less fuss.

“Since 9/11, there is a shift in consumer attitudes and purchasing habits towards products and services that help save them time, while prioritizing the things that are important in their lives,” stated Beauty Genesis Business Manager Johnathan Carthon.

 This trend toward a simpler lifestyle has carried over into the hair care market with a focus on products to make life easier for consumers to achieve healthy, strong, more manageable hair.

“Our one of a kind program was created with these insights in mind- to save consumers time and to acknowledge the things that really matter in life - faith, family, friends and freedom. Consumers do not have time to waste looking though the store aisles for products that meet their hair care needs. Simply Healthy Hair gives consumer the essential products they need to achieve healthier, faster growing hair,” stated Carthon.

Simply Healthy Hair features high concentrations of Grapeseed Oil, which unlike other natural oils, delivers multiple healing, protective and moisturizing benefits for maximum results on dry, damaged chemically-treated hair.

 ”Grapeseed Oil is truly an amazing natural oil,” exclaimed Carthon. Beyond providing excellent hydration, conditioning and silky shine to dry, damaged hair, it doesn’t compromise body, movement and hair agility.”

In addition, unlike Olive, Jojoba, Avocado or Carrot Oils, it delivers up to 50 times more anti-oxidants that help protect the hair against environment damage and air-borne pollutants. It also helps reduce the risk of heat styling damage, by deflecting high temperatures up to 450 F, compared to Olive Oil which burns at a much lower temperature, which can lead to heat damage.

   Simply Healthy Hairs 4-part program consists of:

* Part 1: Cleanse- Hydrating Shampoo
* Part 2: Condition- Hydrating Conditioner
* Part 3: Strengthen & Protect- Leave-In Conditioner & Body Booster
* Part 4: Shine & Style- Hydrating & Nurturing Shine Crme, Sparkling Shine Hair Polish

These five products are currently available in an all-in-one Simply Live. Healthy Start Pack which has a suggested retail price of $19.99; and can be found exclusively online at www.simplyhealthyhair.com

Simply Healthy Hair is the first line of healthy-lifestyle focused hair care product from Beauty Genesis International (BGi.). BGi. was started in December 2004 and is committed to conceptualizing, marketing and distributing innovative retail and professional beauty care products for todays and tomorrows global consumer.

For more information contact Beauty Genesis Intl. at 888-700-0108, email us at customerservice@beauty-genesis.com or visit us online at www.beauty-genesis.com

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