Hairstyle World Article for Women

Beckham goes blonde

March 22nd, 2007

By Jessica Hopper
No, not David! Victoria’s LA transformation see’s her become a sunny blonde…


Beckham goes blonde
Victoria’s campaign to conquer Hollywood cranked up a notch last week when she ditched the Pob and reinvented herself as a sunny LA blonde. Posh’s style has been nothing short of úber-groomed in the past, but it seems she’s slowly trading in her high-maintenance look for a more relaxed style that’s more suited to lala land than her usual polished locks, leather minis and 6 inch heels.

Keen to see if blondes really do have more fun in lala land, Victoria turned to her trusted hair guru Ben Cooke, session stylist to the stars and the scissor-branding man behind the now infamous Pob, to create her new ‘do. ‘I did this cut the same as I did the Pob - I cut the hair dry. This gives the final look a completely different finish to a traditional wet cut, far more deconstructed and un-technical,’ says Ben. ‘We went very tapered into the nape of the neck…and sliced through the top of the style using thinning scissors.’

Blonde Ambition
As for the colour, ‘We started off with a full head of highlights to lift her natural colour,’ says Ben, ‘then once they were washed out we used a base colour to lift those highlights and then another set of highlights were applied.’

It seems once again Victoria seems to have started a much-desired trend, prompting a plethora of copycats who all want Posh’s new ‘LA Lights’ – as they’re already being branded. The super-chic Daniel Galvin salon in London’s West End has already reported several requests from WAG-wannabes for these sexy summery streaks.

Vic’s multi-tonal metallic lights look set to be the shades of the summer, and certainly set to make her look more and more like an LA local. Now all she needs is the year-round tan and size zero frame. Oh…

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