Color Touch Plus - A Plus in Color Intensity
Darmstadt, Germany – The new subline Color Touch Plus by Wella Professionals introduces a new generation of intensive toning products. Color Touch Plus creates natural, intense color results with high opacity and up to 70 percent of maximum protection and care of the hair’s structure.
Due to the high demand for color services by women, Wella Professionals is committed to develop new, original and salon exclusive color services and innovations. With the new Color Touch Plus Wella Professionals manages to close a gap between the ordinary intense toning and a permanent color.
The new Color Touch Plus is an innovative extension of the shine-intensive toning series Color Touch and offers richer, more intense nuances, an improved coverage of grey hair and gleaming shine with a formula that is at the same time gentle and nourishing. Conventional semi permanent colors offer a grey coverage of up to 50percent. Color Touch Plus reaches 70 percent with richer, more intense and at the same time very natural results. At the same time the new line is just as gentle as the conventional semi-permanent products. Due to the intense pigmentation, higher opacity and lasting coverage Color Touch Plus is classified as a “demi-permanent intensive toning”. Color Touch Plus resists up to 24 washes.
Add comment May 7th, 2008